professional practice journal

JONATHAN BARNBROOK

jonathan barnbrook is a graphical designer, graduated from st. martins.
he is 44 y. old (2010), and has been working in graphical design for 23 years.

he presented us with many of do's and dont's.
your work is what makes you employable, but you also have to be nice, or noone will want to work with you. learn to communicate properly. build a relationship with your colleagues. don't send generic emails. don't be too commercial, have a desire to change the world. don't get distracted from what you want. have c o n f i d e n c e. persistence is annoying - but it works. people who are bored are boring. brief and parameters = freedom. total freedom = emprisonment. BE ORIGINAL WHEN YOU COPY. know a bit of history - people will take yo more seriously, you can enhance your work through it. YOUR WORK IS ONLY RELEVANT, IF IT IS YOUR OWN LIFE EXPERIENCE, N O W. know your craft. know the rules to break them. (invent a business person for your self).

for me one of the most importand things he said - certainly what seemed to be the keypoint to his success - is that you need to do the things you want to do. then the projects will be something significant - you put the effort in, thus being content with the final result. relevantly -HAPPINESS.

he pointed out that typefaces can represent a tone of voice. this is lacking in general commercial design. a typeface can serve a purpose other than purely visual and enhance imagery, or context.

it does not matter what software you use or how good gadgets you have - it's the brain and creativity put to use through them.

* antidesign, olympic pictograms, "know unknown", first things first manifesto 2000, don't be scared of color.