professional practice journal

04.11

STUART SMITH

graphical designer who has workied with alan flether, mark vernon jones, elliot erwitt, paul graham etc.

he studied photography in newport and describes it as a shithole. he felt as though where he was at the moment he could only go up - great for motivation.
the reason he started doing GD is he felt he needed it to get a job. thanks to an outsider position, he finds it's easier for him to stand back and have a fresh look on his own work. that way he can further edit and curate it.

KEEP IT SIMPLE

he is currently mostly doing photobooks. he edits and does the layouts as well as the graphics and typography.
the way he works with sequences is to lay out all the images on the floor to edit them rather than have them all on the computer.
THE LESS MONEY YOU GET, THE MORE FREEDOM YOU HAVE
because people paying high sums of money will be very particular and are allowed to.
book design is about working with people. especially because photographers are the worst editors of their own work. book editing is about pace and tempo.
"IT SHOULD LOOK AS I'VE DONE NOTHING AT ALL"
this is what you want to achive to have a good sequence.
it's all about pairing - it's to do with how people read books and information generally.
you need to have a good bedside manner as well, as to not offend your customer. it is important to bring something new to the plate as well , rather than to just meet a brief.

90% of the work will get done in 1 week. the other 10% in 2 weeks.

type is very important.
don't
bastardize
stretch or pull fonts
jump around with sizes - have a gradual increase
go for modern fonts - they'll look very dated in 2 years time

be careful mixing fonts.

PULL IT BACK
SIMPLIFY