professional practice journal

PROJECT 2
RECAP

friday we met up at joseph's house and developed the concept of our stamp-invite to detail.



the presentation went very well (only shame is ali could not be there because she was doing a sony advertisement). we had very good materials that illustrated our finished product very well including schematics of how the item fits together, how the process works ali and joseph made the original stamp with and images of the info actually stamped in various places. i would have liked to do something more substantial with printing the info about a freedom of speech event on surfaces and in areas, where it would pose a social comment, but due to the short time span we had with the actual finished product, did not manage to. the text i chose to use for a backdrop for the ergonomic fingergrip /speechmarks on the flipside of the invite is george orwell's "freedom of the park", which is a text about different aspects of freedom of speech in 1945 using the example of speakers corner, but is still as much relevant today, if not even a bit worsened. the objective of the text is to provide information on what freedom of speech is and to contextualise the event and the process the invite embodies.

we presented our project very methodically explaining how the idea evolved from one thing to another and progressed. we explained how we found the crucial aspect in the medium of an invite is the way information is conveyed - the relation of the info and the recipient is the most important part- and how we set out to experiment with this. finally getting round to how the concept of the invitation serves the concept of the event - it is something everyone can freely express(stamp everywhere, make a comment), it does not age (can be used for as many times as wanted) and is informative.

from this project i learned a very valuable lesson: when doing something creative within a medium or across many, it is essential to break them down to their being - get to the nature of the medium. then it is important to state what is necessary to make this medium work - what is intrinsic to success in this set of rules and possibilities. such a systematic approach is the cornerstone to a well thought out project and will provide everyone involved with a clear idea of where the project is headed and what are its ambitions.
the second point is when doing short time projects like this one, it is essential to have a concept meeting as quick as possible - ideally the next day after brainstorming. this way the project will get moving fast and there is time for testing, research, presentation and even failure.

the group worked together very well. everyones ideas were considered, if they did not get accepted they always received an explanation why it wouldn't work.